About the Chamber
Small Businesses Can Cut Costs Without Cutting Headcount
Faced with the need to cut costs, businesses of all sizes regularly resort to "reducing headcount." But unlike their counterparts at large, publicly listed companies, owners and managers of smaller businesses have much more than today's share price to think about when they have to reduce costs.
For a small business, replacing experienced, talented individuals will be both costly and necessary in the longer term. So, how can they cut costs in the short term without compromising their long-term interests? Here are a few ideas:
Great News For Chamber Members
A national study by The Schapiro Group, an Atlanta-based market research firm, reveals a number of important findings about how consumers and business owners perceive the local chamber of commerce and the businesses that are their members. For example:
Consumers are 63% more likely to buy goods and services in the future from a company that theybelieve is a member of the local chamber of commerce.
When consumers know that a business is a member of the local chamber, they are 44% more likely to think favorably about it.
Consumers who are told that a business is achamber member are 51% more likely to be highly aware of it and 57% more likely to think positively of its local reputation.
The study also has good news for businesses that sell to other businesses.
When business decision-makers believe that a business is a chamber member, they are 37% more likely to think favorably of the business, 51% more likely to be highly aware of it, 58% more likely to think positively of its local reputation, and 59% more likely to buy goods and services from it.
Supporting the previous findings, the study also reveals a positive perception for the local chamber itself:
Regarding the chamber's impact on the local economy, 82% of respondents believe that the local chamber of commerce helps create jobs and promotes local economic development.
The results of the Schapiro study are clear: Positive perception increases among consumers and business owners when a business is identified as a member of the local chamber of commerce.
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